Over the last two weeks of class, a topic that we've been learning a lot about is branding. Because of my involvement with numerous political campaigns, I started the two week stretch with a slight understanding of how branding works in the world of politics; but I was unsure about the tactics that businesses use to promote and maintain their brand as much as possible. Since the Loyalist PR professors' are better than good, I now have a fairly solid understanding of all the basic aspects of branding.
This past Wednesday we took a class trip to Toronto. Throughout the day we visited Steam Whistle, RBC, and CBC Studios. I was able to see first hand how businesses such as Steam Whistle and RBC have successfuly created and even re-created their brands using some of the strategies that we have discussed in class. The entire day was great, but I don't think I'm alone when I say that I will never forget where The Power of a Dream can take me.
Lastly, I read an interesting article a couple days ago about how mixed messages are damaging Obama's brand. The President, who started his term with a 70% approval rating, ended the month of September with a 45% approval rating. The Democrats blitzed the White House in 2008 with a message of hope and change, but a majority of the independent voters who voted for hope and change feel that the Obama Administration has lost all hope. To date he hasn't accomplished much of what he said he would, he still hasn't done what he said would be his first priority; close Guantanamo. Many independents are already saying that they will not be voting Democrat in 2012, and the Republicans are in line to regain power unless Obama can quickly re-create his brand.
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