Forget about the UFC. There's a new heavyweight brawl in the making. I'm talking about the on-going smartphone battle between RIM and Apple. In recent days, the rivalry between the competing companies has heated up.
The reality is that Apple is easily winning the profit war over RIM, but RIM has been doing whatever it can to take a bite out of Apple. First, they released the BlackBerry Torch, their effort to offer devoted RIM clients a phone that is designed to compete with the iPhone while still maintaining a full QWERTY keyboard. Now, they are trying to market the PlayBook in an effort to attract corporate iPad users.
However, the two rivals have recently, and publicly, dropped the gloves. The public relations departments at RIM and Apple, and even Steve Jobs & Jim Balsillie, are willing to throw any punches necessary to defeat the other. "I don't see them catching up with us in the foreseeable future," said Apple CEO Steve Jobs. He also went on to say that all of RIM's PlayBooks will be dead-on-arrival when they hit the shelves. In response, RIM CEO Jim Balsillie referred to the distorted world of Apple and Jobs himself.
It seems rare to see rival companies debating and throwing jabs so publicly. You never see McDonald's bluntly ripping apart Burger King.
That is all.
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