Monday, November 1, 2010

C'mon CFL. Really?

If a player wants to wear some pink gear to raise awareness for breast cancer, no big deal, right? After all, most would view that as good PR for the league, wouldn't they?
Apparently not. It appears that the Canadian Football League lives by the any publicity is good publicity adage.

This past week, the CFL fined Jon Oosterhuis, a member of theWinnipeg Blue Bomber squad,  $200 for wearing pink gloves during a game against the Toronto Argonauts on October 23.

So, why did the CFL fine one of its players for wearing a pair of pink gloves on the field?

According to a CBC article, the CFL has a strict uniform policy that requires players to wear team approved colours. However, in the United States, the National Football League allows its players to wear pink gear during games for the entire month of October, then the game worn gear is auctioned and all proceeds go directly to breast cancer research. As a result, many CFL players have been requesting to wear gear that promotes breast cancer awareness, and  many of them are speaking out against the leagues strict policy.

Saskatchewan Roughriders player Marcus Adams is one of those players. "It's very frustrating because this is a professional league, and the NFL is a professional league, and that whole league supports pink and breast cancer and stuff like that," Adams said to a Regina radio station.

I for one never really pay much attention to the CFL. I find NFL games to be much more entertaining. And with this recent fine, I likely won't pay any attention at all to the CFL until they understand the concept of good PR.

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